Smartwater y Suerte Tequila
Well Water
Muy Bien
To marry everything with balance y precisión is to make ranch water absolutely perfecto. Joining spirit with mineral water, two cultures dancing their way through the borderlands, and the seemingly opposite forces of smarts and luck, is no easy task. Muy bien. Enjoy, amigo.
01
ACL x Dia de los Muertos
This year, Austin City Limits music festival will be extending the party. Generally held for two consecutive weekends in October, Well Water will be adding a third weekend to the festival to coincide with Dia de los Muertos (Nov. 1 & 2).
The festival will be a cultural celebration, featuring a unique bill of up and coming artists from around the world.
02
Spanglish becomes official
In partnership with Duolingo, Well Water plans to teach everyone proper Spanglish. Duolingo will officially add Spanglish as a learning option aside from both English and Spanish.
Together we will petition Merriam Webster Dictionary to recognize the language as more than a regional dialect, offering validation to hispanic-americans all over the country.
03
Watering Holes
Well Water will be gifting watering hole well taps to food trucks across the US, where the line between fine dining and street food is often blurred.
04
Tecovas y Smart Suerte
All the cool brands do sneaker collabs, but we want to partner with a shoe that knows all about straddling cultural borders. Well Water will have our very own Tecovas Boot, so you can be covered head to toe in that western attitude, no matter where you kick the dust up.
Every boot heel has a lucky charm embedded inside, and boots will all be assembled from eco-conscious Cactus Leather, assuring water used in production goes to the drink rather than the leather.
CW: Pablo M. Rodriguez
AD: Alec Fisette