High Noon Sun Sips
Follow the Sun
The Sun is our everything. It’s the perfect reason to raise our cans in celebration, every. single. day.
Whether it’s High Noon on Sunday or a high of 60° any other day, make every day a Sun Day, and just Follow the Sun.
01
The High Noonian Calendar
Made to track each and every Sun Day from its birth until the end of times, the calendar is an interlocking system of three temporal counters. We will use it to guide our celebration.
The Solar Celebrations Calendar tracks short-term, non-predictable sun-related phenomena.
The Secondary Sun Days Calendar tracks relevant Sundays throughout the year that give rise to intermitten celebrations.
The Sacred Sun Days Calendar tracks our peak season, accounting for seasonal markers like the Summer Solstice and rare events like eclipses.
02
Sun Sphere Takeover
To announce the birth of the High Noonian Calendar, the Sun will touch ground at the Sphere in Las Vegas on the first High Holy Sun Day of the year: the Spring Equinox (Mar. 19th).
The Sun will flash a list of all important Sun Days to come throughout the year.
03
Cinco de Sunday
Gain access to the only speakeasy to stand completely in broad daylight. Doors unlock at High Noon on the first Secondary Sunday of the year: Cinco de Mayo. The Sun Speakeasy will feature exclusive High Noon Tequila Seltzer flavors like tamarind and papaya to celebrate Mexican-American culture.
04
High Noon Sun Fest
Celebrate peak Sun Season in Las Vegas, the brightest city on earth, and one of the sunniest in the U.S.
Sun Fest will span the weekend around the Summer Solstice (June 21st-24th). The biggest High Holy Sun Day of the year will feature a lineup of bright new artists, Sun Day Special merch, and giveaways at high noon each day of the weekend.
05
No Sun Sixer
To coincide with the total eclipse Sacred Sun Day on April 8th, High Noon will release a special edition six pack of dark flavors, equipped with eclipse glasses in the packaging.
06
Sun Shop Sundials
A mysterious set of unmarked sundials will appear throughout the U.S.
At High Noon on the fall equinox, dials will illuminate at solar noon with High Noon branding and a passphrase that unlocks a secret online marketplace.
The Sun Shop will have exclusive merch collabs with artists across disciplines, including a 45 pressing of an unreleased Frank Ocean song, signed sun prints from famous photographers, a clothing collab with Hermes, and other unique collectors items.
CW: Pablo M. Rodriguez
AD: Bella Borenstein